Paid Search Management
Building high-intent Google Ads and Microsoft Ads campaigns designed to scale commercial revenue across the UK and international markets.
Request an AuditSearch Strategy & Structure
Whether building from scratch or restructuring a legacy account, we ensure every campaign is built on a foundation of clean data and profitable intent.
- Scratch Implementations
- Structural Recovery
- Intent-Based Targeting
Verified Data Implementation
We work in collaboration with your team to implement robust tracking that reflects the truth. No more guessing where your leads came from.
- GA4 & GTM Setup
- Conversion Mapping
- Server-Side Accuracy
Strategic Performance Growth
Modern ads require strategic guidance, not constant meddling. We oversee the signals to keep your CPAs down and your scale up.
- Attribution Modelling
- Algorithm Protection
- Scaling Strategy
Our Methodology
Multi-Platform Audit
We analyse data across Google Ads, Microsoft Ads, and Analytics to identify where potential buyers are dropping off and where budget is being wasted.
Structural Build
We deploy clean account structures designed to provide the ad platform algorithms with the specific data they need to find your target audience.
Strategic Scaling
Once the tracking and intent are verified, we scale budgets responsibly to capture maximum market share without diluting your returns.
£2M+
Managed Ad Spend
Multi
Platform Expert
Verified
Data Signals
Paid Search & Tracking FAQ
Absolutely. We handle the entire process—from initial keyword research and structural planning to ad copy creation and tracking implementation. We build it correctly from day one so you don’t have to fix it later.
Accuracy requires collaboration. We work with your team or developers to implement and verify tracking across GA4, Google Tag Manager, and the ad platforms. We don’t consider a setup “done” until the data matches your business reality.
We don’t believe in “guessing” budgets. We start with a discovery phase based on your target CPA and market competitiveness. Our goal in the first month is to gather enough data to prove the concept and verify the path to profit.
While ads go live instantly, the “Learning Phase” for Google’s algorithms usually takes 14 to 30 days to stabilise. We manage your expectations during this period, focusing on signal health and intent before scaling for volume.
Yes. We offer training for your team to understand the results, and we provide a 2-month post-setup guidance period. This ensures everything is running smoothly and allows us to make final adjustments as the data settles.