Our Approach
At Almasi Digital, we keep things simple: clear strategy,commercial impact and premium execution delivered with intention.
01 .
Human Insight
We blend analytics with emotional intelligence to build campaigns that resonate and convert.
02 .
Commercial Clarity
Every action is tied to revenue, lead quality and real business impact.
03 .
Proven Track Record
7+ years delivering measurable growth across insurance, Luxury Travel and Retail.
From the click you pay for.To the page that pays you back.
Paid search, paid social and the websites behind them, for a limited number of clients across eCommerce, lead generation and travel.
eCommerce and retail, lead generation, travel and cruise, insurance, health and beauty. A limited number of accounts at a time. Current automotive and visitor attraction accounts are delivered under agency partnerships, so those clients are not named here. Full career history →
How I can help
Paid Search
Google and Microsoft Ads focused on the searches that bring in customers.
Explore Paid SearchPaid Social
Social ads that put your brand in front of the right audience.
Explore Paid SocialMeasurement
Tracking set up so the numbers reflect how your customers actually buy.
Explore MeasurementWebsites
Designed and built on WordPress and Wix, with tracking wired in from day one.
Explore WebsitesSites I designed and built. Both are live.
Go and look at them. That is the fastest way to judge whether the work is any good.
Three stages, in this order.
Measurement is reviewed before any budget moves, and the rest follows from what that shows.
01
Audit
Tracking, account structure, search terms and spend, reviewed and written up with what I would change and in what order.
02
Set up
Tracking and campaigns put in place. Where the site needs changes, I can build them or write the brief for your own developers.
03
Run and review
Campaigns managed against your commercial targets, with regular reporting and commentary in plain language.
Is this you?
Works well if
- You sell online, by enquiry, or both
- You want the ads and the site looked at together
- You want tracking reviewed as part of the work
- You want to know what the data actually says
Works less well if
- You want spend managed rather than questioned
- Tracking cannot be changed for reasons outside your control
- The audit will not reach whoever decides the budget
- You would rather not know what the data says
Start with the basics.
A free audit, and no obligation.
Three things get looked at, and you get it in writing with what I would change and in what order.
- Tracking and measurementHow conversions are set up, what is being counted, and whether the attribution settings suit your sales cycle.
- Account structure and spendWhere the budget is going, which search terms it is going on, and what the structure is doing to performance.
- The landing experienceWhat happens after the click, and what would convert more of the traffic you already pay for.
No charge, no pitch, and no obligation to go any further.
Common questions
Paid search on Google Ads and Microsoft Ads, paid social, measurement and tracking, and website design and build. I take on a limited number of clients so each account gets proper attention.
Yes. Design and build on WordPress and Wix, with tracking wired in at build time. Where you already have a development team, I write the brief and work alongside them instead.
Automotive, visitor attractions, travel and cruise, retail and eCommerce, health and beauty, and insurance. That includes in-house Digital Marketing Manager roles at Ardonagh Group, cottages.com, Cruise118 and Six Star Cruises.
The first two weeks cover the audit and any tracking work that comes out of it. Campaigns go live once measurement is verified, and the rest of the month is spent gathering enough data to confirm the direction before budget is scaled.
Because bidding is automated. The platforms optimise towards whatever conversions get reported, so if those conversions are counted late or counted twice, the budget can end up following the wrong signals. Reviewing measurement first is what makes the rest of the work meaningful.
With a free audit. I review your account structure, tracking and spend, then set out what I would change and in what order. There is no charge and no obligation to go any further.